On June 12, 2024, Tamara Mayo, CEO of Taevo Publishing, joined Joe Biel of Microcosm Publishing and other industry leaders for the IBPA-hosted panel discussion The Mechanics of Distribution & Forming Publisher-Owned Distribution Cooperatives. This groundbreaking event, held in conjunction with the Community of Literary Magazines and Presses (CLMP), explored innovative approaches to book distribution for independent publishers, challenging traditional norms in the industry.
The panel served as an opportunity for Mayo to highlight the urgent need for micro-level co-op distribution models, particularly those serving underrepresented publishers, booksellers, and readers of color. With her passion for innovation and equity, Mayo emphasized how collaborative systems could address critical gaps in the publishing world while fostering community-driven success.
The Future of Distribution: Co-op Models as the Answer
The discussion centered on reimagining book distribution as a collaborative, a la carte process rather than relying solely on large-scale distributors or managing the burden independently. Joe Biel, founder of Microcosm Publishing, shared insights into how his company achieved significant success by taking distribution into their own hands. He outlined the nine essential steps of distribution, demonstrating that publishers have more control than they may realize.
Tamara Mayo’s contributions to the discussion brought attention to the structural barriers faced by independent publishers, particularly those operating within underserved communities. “Distribution has long been one of the biggest hurdles for micro-publishers,” Mayo explained. “By forming co-op models, we not only share resources but also create a system where everyone involved benefits from the collective success.”
Introducing Urban Book Xchange: A Vision for Equity in Distribution
During the panel, Mayo spotlighted her latest venture, Urban Book Xchange, an ambitious co-op distribution initiative designed to serve independent booksellers and wholesalers of color. The project aims to level the playing field by focusing heavily on connecting with readers and driving sales through authentic storytelling.
“Urban Book Xchange isn’t just about logistics; it’s about building relationships,” said Mayo. “We focus on every aspect of getting books into the hands of hungry readers, from targeting underserved markets to creating campaigns that sell the story behind the book as persistently as the book itself.”
Urban Book Xchange is set to launch as a cornerstone of Mayo’s mission to create more equitable opportunities for small and minority-owned publishers. By leveraging the principles discussed at the IBPA panel, this initiative will provide the tools and support necessary to help its members thrive in an increasingly competitive marketplace.
The IBPA Panel: A Collective Vision for Change
Other speakers at the event included industry leaders like Ambika Sambasivan and Suhani Parikh (Sambasivan & Parikh), Marc Fisher (Half Letter Press), and Meia Geddes (Poetose). Together, the panelists shared diverse perspectives on the challenges and opportunities in independent publishing.
Biel’s breakdown of the mechanics of distribution and the potential of publisher-owned cooperatives resonated with attendees. The session underscored how collaboration, rather than competition, can manifest a more inclusive and sustainable future for publishing.
The panel also addressed practical strategies for independent publishers to improve their distribution efforts, including:
- Building direct-to-reader connections.
- Partnering with like-minded publishers to share resources.
- Developing scalable systems that prioritize efficiency without sacrificing personal connection.
Mayo’s contributions added a powerful lens to the discussion, shining a spotlight on the unique obstacles faced by publishers from marginalized communities and the innovative solutions she is implementing through Taevo Publishing and Urban Book Xchange.
What’s Next for Taevo Publishing and Co-op Distribution?
The launch of Urban Book Xchange marks an exciting new chapter in Taevo Publishing’s journey to reshape the independent publishing landscape. As part of this initiative, Mayo is actively engaging with other publishers, booksellers, and stakeholders to foster collaborations that prioritize equity and accessibility.
Her vision aligns with Taevo’s broader mission of amplifying underrepresented voices and creating opportunities for marginalized creators to thrive. By investing in cooperative systems, Mayo is leading the charge toward a future where small publishers can compete on equal footing with industry giants.
Watch the Full Panel Discussion
The entire panel discussion, The Mechanics of Distribution & Forming Publisher-Owned Distribution Cooperatives, is available to watch on the IBPA’s YouTube channel. This insightful conversation is a must-see for anyone invested in the future of independent publishing.
Join the Movement
Tamara Mayo and Taevo Publishing invite publishers, booksellers, and readers to join the conversation about equitable distribution. Whether through collaboration, sponsorship, or simply by supporting initiatives like Urban Book Xchange, there are many ways to contribute to this transformative movement.
Together, we can create a publishing industry that values collaboration, amplifies diverse voices, and ensures books reach the readers who need them most.
